Blar i NHH Brage på forfatter "Halvorsen, Stein Vegard"
-
Assessing and explaining the proficiency of social media marketing in small ministries : a comparative case study
Halvorsen, Stein Vegard (Master thesis, 2021)This thesis seeks to understand how small nonprofit ministries approach social media marketing, and what their strengths and weaknesses are compared to normative theory. The research is conducted as a comparative case ...